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China-Russia Expo sees visitor increase

Russian merchants visit the Beidahuang Group pavilion during the 8th China-Russia Expo in Harbin, northeast China’s Heilongjiang province, May 18, 2024. (Photo/Xinhua)

The ongoing 8th China-Russia Expo held in Harbin, Heilongjiang Province, attracts large numbers of domestic and foreign companies looking for business opportunities.

More than 120 delegations from 44 countries and regions around the world – as well as more than 2,000 representatives of various types of enterprises in China, including state-owned enterprises, leading private companies and cross-border e-commerce chains – are participating in the event.

On Saturday, the first day the expo opened to the public, about 75,000 people attended, a significant increase from previous sessions.

Covering an area of ​​388,000 square meters, the expo presents more than 5,000 products in 10 sectors in more than 20 categories, and has attracted companies from sectors such as industry, agriculture, trade and logistics.

More than 40 activities will be held during the six-day event from Thursday to Tuesday to showcase local cooperation, economic and trade investment, science and education.

At the fair, Russian goods such as chocolate and dairy products are very popular with Chinese consumers.

Evgeny Bazhov, General Manager of United Confectionery, looks forward to increasing trade and cooperation with Chinese companies at the fair.

“Our products are available in more than 200 supermarkets in China and we are in discussions with more than 150 Chinese distributors,” he said. “To tap into the broader Chinese market and increase sales, we are also working with Chinese e-commerce platforms.”

China is currently the fifth largest export market for Alyonka Chocolate, the company’s star product, with significant growth potential, Bazhov said, adding that the company has created a number of new products that cater to the tastes of Chinese consumers, such as chocolate with less sugar and a high cocoa content.

“In the past seven years since entering the Chinese market, China’s efficient and convenient supply chain, including the China-Europe Railway Express and some land transportation routes, has brought us great benefits,” he said.

Meanwhile, domestic companies also hope to find more Russian partners to expand their sales in Russia through this platform.

Zhang Dekun, chairman of Kunpeng Biotechnology of Heihe, Heilongjiang, said the company brought its flagship product: soybean ice cream.

“We have developed a variety of food products using soybeans as raw materials, combining modern biotechnology and innovative processes. Soybean ice cream is very healthy and has good taste, which is welcomed by local customers,” said Zhang.

“The company is constantly increasing the value of our products through technology, expanding the market and sales channels. We hope to find more Russian partners at this fair to expand our sales in Russia,” she added.

In the creative design exhibition area, various cultural and creative products and crafts with rich cultural and regional characteristics attracted many visitors.

Young people gathered to experience skin care products with design elements from ethnic groups such as the Hezhe and Oroqen at the Heilongjiang Gifts exhibition hall.

“Heilongjiang Gifts is the official brand of provincial tourism products, created under the guidance of the Heilongjiang Provincial Ministry of Culture and Tourism,” said Ma Yeping, executive director of Heilongjiang Tourism Investment Culture Development Co Ltd.

“We brought more than 100 exhibitions from five series, hoping to use the expo opportunity to promote the stories of Heilongjiang through these gifts, thus promoting new cultural and tourism consumption.”