TorchMedia extends advertising contract with Sydney Light Rail

TorchMedia has renewed its exclusive advertising rights with Sydney Light Rail for its fleet of 76 light rail vehicles.

The transit media specialist rights for advertisers on the light rail network include exterior and interior formats on the CBD South East and Inner West lines, including premium full wraps across the network.

Kirsty Dollisson, director of TorchMedia, said: “The Central Business District and South East Light Rail network has been a transformative infrastructure project for Sydney. Since the L2 Randwick Line opened in late 2019 and the L3 Kingsford Line shortly afterwards, Sydney Light Rail has become an important part of the city’s fabric.

“Not only has it helped reduce bus congestion and increased capacity to transport people to the venues of the Sydney Cricket Ground, Allianz Stadium and Randwick Racecourse, it has become a reliable and convenient part of life for Sydneysiders the daily commute, exemplified by skyrocketing recent patronage.

TorchMedia - Sydney Light Rail - CommBank

“We are excited to expand our partnership with Transdev, ALTRAC Light Rail and Transport for New South Wales to continue bringing stunning campaigns to life in the heart of Sydney’s CBD.”

Aaron Mortonhead of sales at TorchMedia, said the Sydney Light Rail network will “enable advertisers to deliver impactful, larger-than-life campaigns right through the city centre.”

“It provides access to premium shopping, major events, sports and entertainment areas, as well as George Street, Circular Quay and Surry Hills. It has become a crucial part of how brands target the CBD and surrounding area, as well as high-value audiences in the East and the Inner West.

“The Sydney Light Rail has also proven its popularity due to its frequency and reliability; compared to 2023, passenger numbers are up 47% and we expect further passenger growth this year and beyond.”

TorchMedia - Sydney Light Rail - Wotif

Last year, TorchMedia expanded its premium Canberra Light Rail portfolio, from five to nine stations covering the city’s entire light rail network.

Also see: TorchMedia is expanding its Canberra Light Rail network to nine stations