TorchMedia extends Sydney Light Rail contract

Sydney Light Rail.

Transit Media specialist TorchMedia has renewed its exclusive advertising rights for Sydney Light Rail in a competitive format
closed market tender.

The announcement follows TorchMedia acquiring the rights to Adelaide’s Light Rail and Train network.

TorchMedia’s rights for advertisers on Sydney Light Rail include exterior and interior formats on 72 Light Rail vehicles across the CBD South East (L2 – Randwick Line and L3 – Kingsford Line) and Inner West lines (L1 – Dulwich Hill Line), including Full Wraps over the network.

“The Central Business District and South East Light Rail network have been a transformative infrastructure project for Sydney,” said TorchMedia managing director Kirsty Dollisson.

“Since the L2 Randwick Line opened in late 2019 and the L3 Kingsford Line shortly afterwards, Sydney Light Rail has become an important part of the city.

“Not only has it helped reduce bus congestion and increased capacity to transport people to the sporting precincts of the Sydney Cricket Ground, Allianz Stadium and Randwick Racecourse, it has become a reliable and convenient part of the service for Sydneysiders the daily commute, illustrated by the recent record patronage.

“We are excited to expand our partnership with Transdev Sydney, ALTRAC Light Rail and Transport for New South Wales,
to continue bringing standout campaigns to life in the heart of Sydney’s CBD.

“This win strengthens our market-leading Light Rail expertise in Sydney, Canberra and Adelaide.”

TorchMedia’s head of sales, Aaron Morton, said the Sydney Light Rail network enables advertisers to deliver impactful, larger-than-life campaigns right through the city centre.

It provides access to premium shopping, major entertainment and sporting areas, as well as George Street, Circular Quay and Surry Hills.

“It has become a crucial part of how brands target the CBD and surrounding area, as well as high-value audiences in the East and the Inner West,” Morton said.

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