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Keralagro stores, Millet Cafés, will be established across Kerala, says Minister P. Prasad

The Agriculture Ministry plans to set up a network of ‘Keralagro’ shops and Millet cafes across the state, Agriculture Minister P. Prasad said.

‘Keralagro’ stores in Thiruvananthapuram (Ulloor), Ernakulam, Idukki and Thrissur are all set to start their operations. The proposed outlets in the remaining districts will be ready by the first week of July, Mr. Prasad said. Millet cafes, designed to popularize millet and millet-based products, will open in Thiruvananthapuram, Ernakulam and Thrissur in July. Points of sale will be opened in the remaining districts in August.

Fruits and vegetables produced using organic methods and good agricultural practices and value added products will be available at Keralagro stores. Here, agricultural products from the state will be sold in two categories; ‘Keralagro Jaivam’ and ‘Keralagro Surakshitham’, the minister said.

‘Keralagro’ branded products, including value-added products, plants and even books published by the Kerala Agricultural University (KAU), have been available on online platforms since 2023. The premium outlets aim to provide better visibility to the products sold under the brand.

‘Krishikootam’ farmer collectives, farmer producer organizations (FPO), Kudumbashree groups, millet popularization collectives and agro-service centers will coordinate the activities of the Millet Cafés.

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